Fractional Commercial Growth Leadership

Revenue Strategy,

Built to Scale.

Senior commercial leadership — without the full-time overhead. James Brookes brings $400M+ in proven healthcare revenue growth to your organization, exactly when and how you need it.

$400M+
Revenue Generated
18/20
Top U.S. Health Plans
1,900%
ARR Growth at mPulse
20+
Years in Digital Health
About

The Growth Partner
Healthcare Companies Need

Brookes Growth Partners was founded on a simple premise: early and growth-stage healthcare technology companies deserve access to world-class commercial leadership — without waiting (or paying) for a full-time C-suite hire.

James Brookes has spent two decades building, scaling, and transforming commercial engines across payer, provider, and life sciences organizations. From taking mPulse Mobile from $5M to $100M ARR, to securing enterprise contracts with 18 of the top 20 national health plans, to co-leading a Series A fundraise at Percipio Health — James has done it, repeatedly.

As your Fractional Chief Commercial Officer or Growth Advisor, he embeds directly into your team, bringing the strategy, playbooks, and execution intensity that turn market opportunity into measurable results.

H
Harvard UniversityExercising Leadership: Foundational Principles
W
Wharton School, UPennScaling a Business: How to Build a $1B+ Unicorn
M
M.B.A., Healthcare ManagementCentury University — B.S. Healthcare Management
A
Series A LeadershipCo-led fundraise with Blue Cross of Idaho and tier-1 healthcare investors
Services

What We Deliver

Every engagement is custom-scoped and built around your stage, goals, and team. Whether you need a hands-on fractional CCO or focused advisory, Brookes Growth Partners moves fast and executes with precision.

01
Go-to-Market Strategy
Build and execute the GTM motion that matches your product, market, and sales cycle — from ICP definition to channel strategy to launch.
  • ICP & segment prioritization
  • Payer, provider & life sciences GTM
  • Competitive positioning
  • Launch playbook development
02
Sales Organization Scaling
Design, build, and optimize a high-performing sales engine — from org structure and compensation to hiring, onboarding, and culture.
  • SDR & AE hiring & onboarding
  • Sales team structure & comp design
  • Sales methodology & playbooks
  • Performance frameworks & KPIs
03
Revenue Operations
Implement the processes, tools, and infrastructure that create predictable, scalable revenue — and give leadership the visibility to lead.
  • CRM implementation & optimization
  • Sales tech stack buildout
  • Pipeline architecture & forecasting
  • Sales process documentation
04
Enterprise Deal Strategy
Navigate complex, multi-stakeholder healthcare enterprise sales — from C-suite engagement strategy to contract structure and closing.
  • C-suite access & relationship strategy
  • Deal structuring & negotiation
  • Health plan enterprise sales
  • Value-based contracting
05
Pricing Strategy
Structure pricing models and packaging that accelerate deal velocity, expand deal size, and position your solution competitively.
  • Pricing model design
  • ROI & outcomes-based frameworks
  • Competitive pricing benchmarking
  • Packaging & tiering strategy
06
Fractional CCO / CGO
Embedded executive leadership — attending board meetings, leading investor conversations, owning pipeline, and reporting directly to the CEO.
  • Board & investor reporting
  • Series A / B growth positioning
  • Cross-functional team leadership
  • Strategic partnership development
Ideal Fit

Built for Companies
Ready to Accelerate

Digital Health Startups (Seed–Series B)
You have product-market fit and need to build the commercial engine that scales it. James has done this from zero to $100M ARR.
Healthcare AI & Technology Companies
Positioning AI-powered solutions to health plans, IDNs, and employers requires deep domain expertise — and the right relationships.
Life Sciences & Pharma-Adjacent Platforms
Navigate complex payer and provider landscapes with a partner who has closed enterprise deals across all segments.
Companies Between Commercial Leaders
Don't let a hiring gap stall your momentum. Fractional leadership bridges the gap without sacrificing execution quality.
PE/VC-Backed Portfolio Companies
Investors who need revenue acceleration and growth infrastructure on an accelerated timeline.

You don't always need a full-time Chief Revenue Officer. You need the right person in the room, with the right relationships, executing with urgency.

— James Brookes, Founder
Track Record

Results That Speak

$400M+
Total Revenue
Generated
1,900%
ARR Growth
at mPulse Mobile
54%
YoY Revenue Growth
in a Single Year
200%
Quota Achievement
Multiple Years
18/20
Top National
Health Plans Closed
$10M
Pipeline Built
in First 6 Months
$92M
Revenue at
Amerigroup
48%
YoY Acceleration
at EnlivenHealth
Enterprise Relationships Across
Kaiser Permanente UnitedHealthcare Humana Centene Elevance Aetna Cigna Blue Cross of Idaho Medicaid Plans Medicare Plans ACOs Life Sciences

Simple.
Fast. Flexible.

Engagements are scoped to your specific needs — from short-term advisory to long-term fractional embeds. Most clients are up and running within two weeks.

1
Discovery Call
A 30-minute conversation to understand your goals, current state, and where the biggest opportunities lie.
2
Scope & Proposal
A tailored engagement proposal outlining focus areas, time commitment, deliverables, and investment.
3
Kick Off
Embedded within your team within days. Immediate focus on pipeline, team, and highest-priority growth levers.
4
Measure & Scale
Regular reporting on KPIs, pipeline health, and strategic progress. Engagements are designed to evolve with your needs.

Ready to Accelerate
Your Growth?

Let's talk about where you are, where you want to go, and whether Brookes Growth Partners is the right partner to get you there.

Get in Touch
717-830-7033 jaybrookes@comcast.net LinkedIn brookesgrowth.com